SEO Tips and Tricks
SEO tips and tricks I will be adding to as I stumble upon them on the internet.
At the moment, I’m advising my customers that the best ‘back door route’ into PPC advertising is to use Google Analytics to find any long tail search terms that reveal users who visit a disproportionately high number of pages or spend extra long looking at the site. These are the clicks most likely to convert. I then recommend customers see where they are for organic search with shortened forms of these key phrases and buy PPC advertising accordingly. This is also the strategy I use for PPC for my own site.
It’s an old strategy, but it works — and with enough data on long tail keywords and organic placement coming from Analytics and Google’s webmaster tools, pretty much cuts out the need for the AdWords keyword tool.
-comment from post on aimclearblog.com